Mark A Kern, DBA

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New Managers: How to Avoid Bias in Performance Evaluations

Posted on 18 June 202518 June 2025 by Mark Kern

Stepping into a leadership role comes with big responsibilities—one of the most important being evaluating your team fairly. Performance reviews shape careers, influence promotions, and impact morale. But bias—often unintentional—can creep in, affecting how we assess and develop employees.

As a new manager, recognizing bias early can help you build trust, foster growth, and ensure your evaluations are fair and effective. Here’s what to watch for and how to fix it:

Common Biases in Performance Reviews

🔹 Recency Bias – Overemphasizing recent events rather than evaluating the full performance period. 💡 Fix it: Keep ongoing notes throughout the year, not just before review time.

🔹 Halo/Horns Effect – Letting one standout trait (positive or negative) overshadow the entire evaluation. 💡 Fix it: Focus on multiple competencies, not just one strong or weak area.

🔹 Similarity Bias – Rating employees higher because they share similar backgrounds, work styles, or personalities. 💡 Fix it: Use standardized criteria to ensure fairness across all employees.

🔹 Leniency or Severity Bias – Being overly generous or overly critical based on personal tendencies rather than actual performance. 💡 Fix it: Compare evaluations across teams to check for inconsistencies.

🔹 Gender & Cultural Bias – Expecting different behaviors based on stereotypes (e.g., viewing assertiveness differently in men vs. women). 💡 Fix it: Challenge assumptions and ensure feedback is based on measurable outcomes.

How New Managers Can Ensure Fair Evaluations

✅ Use Clear, Objective Criteria – Define success based on measurable outcomes, not personal impressions.

✅ Gather Multiple Perspectives – Incorporate peer and 360-degree feedback to reduce individual bias.

✅ Check for Patterns – Are certain employees consistently rated lower or higher without clear justification?

✅ Encourage Self-Assessment – Employees often provide valuable insights into their growth and contributions.

✅ Ask for Feedback on Your Reviews – As a new manager, learning from experienced leaders can help refine your approach.

✅ Train Yourself on Bias Awareness – The more you recognize bias, the better you can mitigate it.

Your Leadership Starts Here

Fair evaluations lead to stronger teams, better development opportunities, and a workplace where everyone feels valued. As a new manager, setting the right foundation now will shape your leadership for years to come.

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About

Dr. Mark Kern, is a seasoned business administration professional with extensive experience bridging the worlds of federal revenue management and academia.

With a Doctorate of Business Administration from Liberty University, an MBA with a Marketing Concentration, and a BS in Business Administration with an Economics Concentration—both from the University of Kansas—Mark has built a distinguished career that combines practical leadership in large organizations with a passion for teaching and mentoring.

Currently serving in senior roles at the Internal Revenue Service, Mark leads teams dedicated to securing delinquent returns and implementing vital tax enforcement strategies. His expertise spans managing complex projects, mentoring emerging leaders through specialized programs, and driving strategic initiatives that enhance operational efficiency. His leadership experience is further bolstered by previous roles in revenue assurance and security, underscoring a career-long commitment to excellence in public service.

Mark’s multifaceted expertise, rigorous academic background, and real-world leadership make him a unique asset in both industry and higher education. He is continually pursuing innovative research, most recently exploring the dynamics of community engagement and financial stewardship within church organizations.

Whether in the classroom or at the helm of critical projects at the IRS, Mark's career is marked by a commitment to excellence, mentorship, and a strategic vision for the future.

Academic Experience

In addition to his federal service, Mark is a dedicated educator. As an Adjunct Instructor at Highland Community College, he has been instrumental in shaping the next generation of business professionals by teaching courses in business fundamentals, accounting, human resources, and personal finance.

His hands-on approach to teaching—characterized by engaging curriculum design, interactive course materials, and individualized support—reflects his belief in empowering students through knowledge.

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